![]() ![]() Below, 20 of Jay-Z's biggest revelations from his first tome: ![]() ![]() (Go to /JayZ to enter.)īut for any hip-hop fan, the ride contained in "Decoded's" pages is exhilarating enough. The grand prize for a fan who "decodes" all the pages online: a lifetime pass that grants them free access to every single Jay-Z show on earth for the rest of their lives, and lets them bring a friend along for the ride. ![]() He also ruminates on politics, race, and what it means to be successful in America.Īmbitious man, ambitious book, ambitious marketing campaign: Jay-Z teamed up with the search engine Bing to create a scavenger hunt that "hid" all 305 pages of "Decoded," which goes on sale today, in 200 locations pivotal in his life. He reveals who he was before he sold 50 million albums, scored 10 Grammys and established himself as a fixture in Forbes (current net worth: $450 million) as well as music history. In it, Jay-Z (real name: Sean Carter, aliases: many) paints the portrait of his life by delving into his lyrics, unwrapping his metaphors and opening up his ideology. His first book, "Decoded," is not your typical celebrity memoir. 16, 2010 — - Jay-Z is not your typical celebrity. ![]()
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